you may be giving away your attention for free

Sometimes we take services (apps, web, search, lots) in exchange of our permission to our behavioral and pesonal data.  And very often we refer to this exchange as using services ‘for free’.  Even a not-naive position still may tend to undervalue our attention.

In “Is Advertising Morally Justifiable? The Importance of Protecting Our Attention“, Thomas Wells proposes an interest argument that may highlight some issues on the topic.